Quick answer
KitForge FBT applies bundle discounts via Shopify discount functions when shoppers select add-ons. Effective strategy keeps the trigger at list price, discounts add-ons aggressively enough to motivate selection, and tests whether discount should include the trigger.
- FBT discounts typically target add-ons more than triggers.
- Widget-only path applies bundle pricing — test cart property preservation.
- Curate high-margin add-ons for discount depth flexibility.
- Track added revenue and attach rate per FBT offer.
Psychological pricing for FBT
Show per-add-on savings in the widget. Checkbox list suits small dollar add-ons; card grid suits visual accessories where savings reinforce the deal.
Avoiding margin bleed
Cap add-on count at 3–5 high-margin accessories. Deep discounting low-margin add-ons destroys FBT profitability even at high attach rates.
Measure attach rate and incremental margin together — high attach with negative margin is a failure mode.
Final recommendation
FBT pricing strategy protects the hero SKU while making add-ons irresistible — configure discounts in KitForge, test widget checkout path, and measure attach with margin.
If you want this kind of offer to feel native to the buying journey, Kitforge Bundles is built around that exact problem: turning related Shopify products into clearer bundle offers before the shopper reaches checkout.
FAQ
Should FBT discount increase during sales?
Temporary deeper add-on discounts pair with sales mode and scheduling. Revert post-campaign to protect margin.
Can FBT and compare-at sale prices coexist?
Test checkout — trigger may already be on sale via compare-at while FBT adds add-on discount. Confirm final totals match intent.