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Shopify guide

Shopify bundle variants explained

How variants work in Shopify bundles — component variant selection, FBT add-on variants, and fixed kit configuration.

Kitforge Bundles Shopify bundles Shopify guide

Quick answer

Fixed kits can allow customer variant choice per component or lock variants. FBT supports per-add-on variant selectors. Keep choice minimal to protect conversion.

  • More choice = more friction.
  • Preview variant UI on mobile.
  • Readiness catches duplicate addon variants.
  • BUNDLE_MAX_COMPONENTS = 5 in Kitforge.

Merchant guidance

Default to fixed variants for gift kits; allow choice for shade/size discovery bundles with few options.

Every variant dropdown on mobile is a conversion tax — justify each selector with revenue data.

Fixed kit component settings

Per component: lock variant, allow variant selection, or allow size selection only. Readiness flags duplicate add-on variants in FBT.

FBT variant selectors

Enable showVariantSelectors when add-ons have color or size. Pre-select default variant when only one is in stock.

Quantity breaks and variants

Tiers apply to the variant selected on the PDP when the shopper uses the widget. Changing variant after selecting a tier may reset tier state — test on your theme.

Final recommendation

Design variant rules before pricing — not after launch.

If you want this kind of offer to feel native to the buying journey, Kitforge Bundles is built around that exact problem: turning related Shopify products into clearer bundle offers before the shopper reaches checkout.

FAQ

Can each component use different variant logic?

Yes per component in fixed kit editor.