Quick answer
Margin-safe bundle campaigns in KitForge use curated fixed kits at modest discounts, FBT discounts on high-margin add-ons only, quantity break tiers with profitable middle rungs, and analytics to measure incremental margin dollars — not just attach rate or revenue.
- Model margin per kit unit before publishing discount depth.
- FBT discounts should target high-margin add-ons.
- QB middle tier should be default profitable purchase.
- Use added revenue with margin math — not revenue alone.
Alternatives to deeper discounts
Free shipping thresholds, gift packaging, exclusive kit components, and early access can lift conversion without additional percentage off. KitForge fixed kits support exclusive component combinations shoppers cannot replicate at single-SKU prices.
Campaign post-mortem
Compare added revenue to margin dollars in KitForge analytics period. High revenue with eroded margin suggests discount depth or component mix problems — not campaign success.
Final recommendation
Margin-safe bundle campaigns curate offers, cap discount depth, badge profitable tiers, and measure incremental margin in KitForge analytics — avoiding race-to-the-bottom site-wide sales.
If you want this kind of offer to feel native to the buying journey, Kitforge Bundles is built around that exact problem: turning related Shopify products into clearer bundle offers before the shopper reaches checkout.
FAQ
Can sales mode hurt margin?
Sales mode is presentation — margin impact comes from discount configuration. Pair promotional emphasis with disciplined pricing.
Should I exclude sale items from kits?
Often yes — double-discounted components in kits erode margin. Build kits from full-price heroes or dedicated kit-only inventory.